Welcome back, today is Monday, August third, and we begin with Mint's report that India's competition regulator has told the Delhi High Court it has no objection to adding a Publicis entity to the advertising cartel probe. Mint reports that the Competition Commission of India told the Delhi High Court on Friday it has no objection to adding TLG India, the Indian operating entity of Publicis Groupe, to its investigation into alleged cartelization in advertising. Following our earlier report on Publicis asking the court to name its local entity rather than the group brand, that submission settles the question. Justice Swarana Kanta Sharma disposed of the petition after recording the regulator's position, per the same reporting, clearing the investigation to proceed. One nuance from that account: the commission resisted a straight swap of names. It argued the Competition Act lets it investigate associations of persons, not only companies, so Publicis Groupe can stay within scope alongside the local entity. The practical effect is a wider net across holding-company operations, not a narrower one. The probe covers Publicis, WPP's GroupM, Dentsu and Omnicom, along with industry bodies suspected of coordinating business practices. It follows searches in March last year at around ten locations in Delhi, Mumbai and Gurugram, according to a Reuters report cited in that account. Penalties under the Competition Act are on the table if the commission finds anti-competitive agreements. Industry-adjacent commentary leans toward reading the dispute as procedural, with a recurring framing that whether the global brand or the local entity is named could shape how far antitrust actions reach into multinational agency groups. Also today, an agency of record change at Qantas. Campaign India reports the airline group has appointed Omnicom's OMD as its agency of record in Asia, after a competitive pitch that began in the fourth quarter of last year, taking an account that outlet puts at sixty-one million dollars from incumbent WPP Media. It lands on the same holdco scoreboard media agencies read for review pressure on their own retained business, alongside Omnicom's IBM, Adidas and Dyson wins this year. Following our earlier report on Adidas moving its global media account to Omnicom, the same reporting has Publicis taking Adidas media planning and buying in China, worth one hundred eighty-five million dollars, with EssenceMediacom again the incumbent. The spoils of that global review are splitting by market. Not every incumbent lost. EssenceMediacom retained Uber's APAC media mandate after a regional pitch, a relationship that account dates to two thousand seventeen. And in India, BBDO India picked up the integrated creative mandate for LT Foods' basmati brand Daawat, while Havas Media's Arena Media India won the integrated media account for hair care brand Keo Karpin. Separately, Stanley 1913 has named Born Social its new agency of record, according to Adweek. The agency will work from the United States on global social production, along with some creative direction and community management. It already held the brand in EMEA, which that reporting says gave it an edge in a weeks-long competitive pitch. The brief is where this reads across to anyone managing a brand after a viral moment. Director of social and influencer Marissa McHugh told the outlet the company has mainstream recognition and now wants people to see themselves in the brand across different social communities, with barware and storage pushed to show Stanley as more than a hydration company, and with hope the Quencher Woman trope fades enough to let in a male audience. Chief creative officer Paddy Smith said the US work will serve as the benchmark for other markets. Reaction is mostly congratulatory, though one recurring thread frames the timing as the real story: some observers suggest a viral product moment opens only a narrow window before cultural relevance fades without a deliberate strategy behind it. Now, a few more headlines moving the trade today. Following our earlier report on Stagwell's record new-business quarter, chief executive Mark Penn tells Adweek he is doubling the group's new-business team, with CPG and sports clients the targets. Yeti has a new brand platform made with Wieden and Kennedy Portland that reworks its block-type logo into passions and pursuits beyond hunting and fishing, per Marketing Dive. Digiday argues media measurement is becoming boardroom theater, with major advertisers talking up media effectiveness on quarterly earnings calls this week, a shift in how C-suites consider ad spend. One last headline. Havas launches Shortcut Shobiz India in early September, bringing French experiential agency Shortcut Events into the market through a partnership with Shobiz, Havas India's experiential arm, storyboard18 reports.