Welcome back, today is Friday, July thirty-first, and we begin with Omnicom, where AdNews reports the advertising business was the only discipline in the group to shrink last quarter. Omnicom's advertising revenue fell by a high single-digit percentage in the June quarter, according to AdNews, following our earlier report on the group's second-quarter results. Chief financial officer Phil Angelastro told analysts the decline reflects internal restructuring tied to the Interpublic integration, not weaker client demand, per that account. He described realigning and in some cases eliminating brands as the two agency portfolios come together, work he said had been under way since twenty twenty-five, and in some respects since late twenty twenty-four, before the deal closed. The same reporting says Omnicom has also disposed of agencies in several small, low-growth markets where it no longer needed two shops serving the same client. Company figures put advertising at just under nine hundred forty-three million dollars, under sixteen percent of core operations revenue, against integrated media at fifty-three percent and organic growth above ten percent. That is the discipline mix agency staff and accounts will be moved through for the rest of the year. John Wren said creative is the company's intellectual property and that Omnicom remains dedicated to it through the difficulties. The group raised full-year organic growth guidance to five percent, from four to four and a half. Among practitioners on the acquired side, reaction leans wary, with a recurring thread that pay reviews and promotions have slipped with little communication. Also today, Stagwell. Net revenue reached six hundred thirty-two million dollars in the second quarter, up six percent year on year, according to Adweek. The new-business line is where the challenger case sits. That account puts the quarter's haul at one hundred seventy-one million dollars, a forty-five percent jump on a year earlier, which chairman and chief executive Mark Penn told investors reflects an aggressive push on pitches. Named among the accounts secured are IBM, Heineken and Navy Federal Credit Union. Year to date, net revenue stands at one point two two billion dollars, up five percent on twenty twenty-five, per the same reporting. Adjusted EBITDA came in at one hundred nine million for the quarter, up fifteen percent, and growth from the top hundred clients ran at sixteen percent. That last figure sits alongside the wins rather than behind them, separating expansion inside existing relationships from new logos. Read against the majors consolidating work inside enlarged networks, it is a data point on where blue-chip budgets land when the pitch comes from outside the largest holding companies. Separately, a public number on what a tournament-scale push costs. Adidas spent one point zero five billion dollars on marketing in the second quarter, per Adweek, including two hundred forty-three million in additional spend, up thirty percent on a year earlier, on FIFA World Cup campaigns and activations. Net sales hit a record seven point seven billion dollars, up fourteen percent, and that reporting puts event-related sales at about one point seven billion, with four times as many jerseys sold as at the twenty twenty-two tournament. Operating profit of six hundred fifty-eight million came in below analyst estimates, and the shares fell seventeen percent on Thursday, the biggest single-day decline on record for the company. Chief executive Bjørn Gulden said the Timothée Chalamet-fronted campaign brought back the love for the game. The company raised full-year revenue growth guidance to nine to ten percent while leaving profit guidance unchanged. Market-side reaction leans toward reading the spend as a margin problem rather than an investment. Among some practitioners the read is more skeptical still, that celebrity- and event-led work buys a spike rather than durable distinctiveness. Now, a few more headlines moving the trade today. Court filings reviewed by Business Insider detail MrBeast's brand pitches and past rates, including a roughly two and a half million dollar main-channel sponsored segment in early twenty twenty-four. On the platforms side, Adweek puts Meta's quarterly ad revenue at fifty-nine point three six billion dollars, above analyst estimates, while Marketing Dive reports unease over whether the AI spending is paying off. Also across the category, Amazon's ad revenue reached seventy-six billion dollars over the past twelve months, with Adweek reporting strong initial results from its Sponsored AI Prompts. Pernod Ricard's Jameson becomes the NFL's official spirits sponsor with exclusive marketing rights, Marketing Dive reports, as the league continues its international push amid a difficult spirits market. And finally, Gary Vaynerchuk will invest an undisclosed sum in the affiliate marketing agency Paul Street, according to Adweek.