Welcome in, today is Tuesday, October thirteenth, and we begin with Digiday, on a sitting consumer goods chief executive making the case for his media agency directly to Wall Street. Digiday argues the news in PepsiCo's media switch is who delivered the pitch. Chief executive Ramon Laguarta told investors the Publicis partnership is, in his words, an important capability for us, and said PepsiCo would be able to invest with much more data and much more granularity. Per that account, the business moved without a formal review, away from Omnicom after three decades, and PepsiCo spends an estimated one point nine billion dollars a year on media, seven hundred and eighty million of it in North America, according to COMvergence. The same reporting notes Coca-Cola, a Publicis client in North America since last year, is now preparing a review of its own, reportedly in talks with Omnicom and Dentsu. The read is that a sitting chief executive selling an agency relationship to Wall Street, a job usually left to the CMO, hands the holding companies the technology-company framing they have spent years pursuing. Industry reaction leans toward treating the run of billion-dollar accounts moving without a pitch as the real signal. Also today, WPP has named Tyler Turnbull as incoming chief executive of WPP Creative, starting early twenty twenty-seven. Per Storyboard eighteen and Campaign Brief Asia, Turnbull arrives from McCann, where he is global chief executive, and succeeds Jon Cook. Before McCann he spent twelve years at FCB across Canada, North America and global roles. That reporting says his remit is to pull WPP's creative agencies closer together and connect them to the group's media, data, production, commerce and technology capabilities, run through the WPP Open platform. Group chief executive Cindy Rose framed the hire as putting creativity at the centre of client growth. Clients and staff get a named successor more than a year ahead of the handover, though McCann's own leadership plan has not been announced. Some practitioners question whether that kind of consolidation helps ideas reach clients intact, and a recurring undercurrent is restructuring fatigue. Separately, Havas has restructured its UK and Ireland operations and put Affleck in charge. According to MediaPost, the stated aim is to streamline the business so clients can reach integrated services across media, creative, data, technology, PR, consulting, customer experience and design through one route. Per that reporting, every Havas agency serving the region now reports to Affleck, including Havas Media Network, Havas London, Havas Helia, the transformation consultancy Gate One, Inviqa, Conran Design Group, Havas Red and One Green Bean. Mark Whelan stays on as chairman and group chief creative officer of Havas Village UK. The same account says Gaetan Durocher becomes chief operating officer of the UK and Ireland village while keeping his Havas Creative Network roles, and Dominique Bergantino moves into a new head of integration post. For clients in that market, it is the structure briefs and integrated pitches would now route through. Now, two senior exits at a top-spending telco advertiser would put budget ownership and agency relationships in transition. Adweek reports, citing a leaked internal memo it obtained, that Spectrum's chief marketing officer Sharon Peters and chief commercial officer Adam Ray will depart at the end of the year, with the chief commercial officer role eliminated. We have not seen it matched elsewhere, and Spectrum has not confirmed it. Per that account, chief operating officer Nick Jeffrey sent the memo to staff on Monday setting out a new structure, and wrote that the company had failed to marshal its advantages in broadband, video and mobile into a winning strategy and had underperformed the markets and its own expectations. Reaction leans toward reading the exits as a structural flattening rather than individual performance calls. Now, a few more headlines moving the trade today. On the platforms side, Meta has blocked ads from TikTok parent ByteDance across its apps in seven markets including the United States, Japan and Canada, Reuters reports. At the Loeries in Cape Town, Joe Public took both Agency of the Year and Independent Agency of the Year, with Heineken Beverages named Brand of the Year, per The Media Online. And finally, WPP has appointed Jessica Farrell as chief people officer for Australia and New Zealand from the second of November, joining from Publicis Groupe Australia, per Mediaweek.