Welcome back, today is Friday, October ninth, and we begin with Adweek's report that WPP has found its next creative chief. Adweek reports WPP has tapped McCann global CEO Tyler Turnbull as the next global CEO of WPP Creative, citing sources close to the matter. WPP has not formally confirmed it, and per that account neither WPP nor McCann replied to a request for comment. Storyboard18, citing an Ad Age report, carries the same expected appointment. Following our earlier report on Jon Cook's exit, that fills the creative half of the job Cook has held since February, with Eric Campbell already named to take VML. For agency leaders it is a read on where the holding company is placing its creative bets under Cindy Rose's Elevate twenty-eight turnaround, and it opens a succession question at McCann. Turnbull has run McCann only since December twenty twenty-five, steering it through Omnicom's integration of Interpublic. Before that he led FCB. More About Advertising reports Turnbull was also interviewed for the Ogilvy global CEO role, which went to Laurence Ezekiel, and that it is not yet clear how the reporting lines sit. Practitioner reaction leans skeptical that a holding-company leadership change reaches the agency floor at all. Also today, on the platforms side, Adweek reports Paramount chief revenue officer Jay Askinasi has been tapped to lead ad sales for Skydance, the company formed by a merger that outlet values at one hundred ten billion dollars. Buyers get a named counterparty for the combined Paramount Skydance and Warner Bros. Discovery inventory. Per that account, WBD's ad sales leaders Ryan Gould and Bobby Voltaggio are exiting. The same reporting says JB Perrette, co-chair and chief business officer of Skydance TV and Skydance DTC, announced the appointment, and also named David Decker president of content sales and Ray Hopkins president of distribution. Reporting lines below the top job have not been detailed, which leaves upfront planning without a full org chart. Separately, and following our earlier report on Stagwell's relaunch of Assembly as Stagwell Media, Digiday argues agencies are pitching agentic media buying faster than clients are ready to cede control, so the sell has shifted to guardrails. The argument stacks up a single week of launches: Dentsu's Carat partnering with NBCUniversal, Freewheel and the AI firm Newton on a planning, buying and optimization agent for upfront investment, with one unnamed luxury retail client apparently already using it, per that reporting, and Tinuiti opening its measurement layer to AI agents through a model context protocol server. Inside that piece, Dentsu's head of platforms describes every task as sitting on a sliding scale of human oversight. WPP Media's global president of data and tech solutions says governance and human accountability are central, with approval thresholds where there is financial or activation impact, and a clear separation between probabilistic recommendations and deterministic execution. Carat's chief investment officer takes the bullish side, framing compound learning as the reason to start now. On the adtech side, AdExchanger reports data and identity vendors are now planning around the fallout from Apple's iOS twenty-seven, which it says has been blocking them without warning since the operating system's mid-September launch. Following our earlier reports on the widening block, the practical hit to targeting and measurement is still not quantified. Industry reaction has moved to the mechanism: practitioners note the blocklist can reportedly be updated remotely, with no OS release required, and some read category-level restrictions, rather than a few named vendors, as the real exposure. A contrarian thread treats cheaper iOS impressions as a buy-side opening. Now, a few more headlines moving the trade today. On the platforms side, Marketing Dive reports Meta used Advertising Week to introduce AI tools still in testing, covering importing, creative insight and more conversational guidance. AdExchanger argues food and beverage brands are choosing trendy social marketing language over truthfulness, and reports the Horizon Media and Havas joint venture Horizon Global is gaining little traction. Also per Adweek, Advertising Week New York and the first Jupiter Festival landed on the same unsettled questions: agentic advertising, attention, AI visibility and the open web. Across the category, Marketing Dive reports Discord launched a rewarded video format and its first Ads Manager, opening self-serve buying as gaming draws more marketers. And finally, Marketing Dive reports the NHL has named Adobe a creative, marketing and AI partner, which that outlet ties to a surge in the league's cultural relevance.