Welcome in, today is Friday, September eighteenth, and we begin with Brand Spur's report that Dentsu is now Netflix's sole holding-company media partner across twenty-two EMEA markets. Netflix has handed Dentsu an expanded media mandate covering planning and buying across twenty-two markets in Europe, the Middle East and Africa, Brand Spur reports. The award extends a relationship that began in the UK in twenty twenty-three, when iProspect won the account, into twenty-one further markets. Per that account, the wider remit followed a competitive review that included WPP and Omnicom, and COMvergence valued the Netflix media business at about one hundred ninety-one million dollars in twenty twenty-five. To run it, the same reporting says Dentsu is standing up a dedicated unit, dentsu ENTS, drawing senior specialists from its Media Practice and Dentsu Lab and built around talent, culture-led strategy and local media experimentation. The consolidation puts one streaming advertiser's regional buying with a single network, and takes that business off the table for the two rivals in the review. Separately, agencies and PR firms held one thousand three hundred twenty-one contracts with fossil-fuel companies across twenty twenty-five and twenty twenty-six, the highest count since the tally began in twenty twenty-one, according to the latest F-List from campaign group Clean Creatives, reported by Decision Marketing, MediaPost and the Guardian via Yahoo. Per that research, thirty-eight percent of the contracts were newly identified this year. Among holding companies, the report counts one hundred eighteen at Omnicom, following its IPG merger, with TBWA on twenty, the most of any single agency, then WPP at eighty-eight, Publicis at thirty-four, Dentsu at twenty-four, Havas at twenty-two, Stagwell at nine and Edelman parent DJE at eight. The groups have not confirmed those figures. An Advertising Association spokesperson told the Guardian fossil-fuel advertising is a very small share of UK spend and sits under ASA and CAP rules. The numbers sharpen a divide between stated climate commitments and client rosters. Following our earlier reports on Coca-Cola's media reviews, the company's chief marketing and customer commercial officer, Manolo Arroyo, has set out what the next agency must bring. Speaking at Adweek's Brandweek, Arroyo said the next level requires deeper integration with creators and influencers, with retail media and commerce, and with alternative models for tying investment to sales and transactions, Adweek reports. He called the past five years with WPP a phenomenal rise. Per that account, the roughly four billion dollar global media, data and tech business remains in review alongside the separate North America pitch, with incumbent WPP seen as favoured for the global piece now that Publicis is out, though neither side has confirmed it, and Omnicom has invested heavily in commerce capabilities tied to sales. Arroyo framed the criteria in a metrics shift from brand love to consumption. For the contenders, those three capabilities now sit at the front of the brief. Staying with that realignment, a Digiday analysis argues WPP is not the biggest casualty of the PepsiCo, Coca-Cola and Publicis shuffle. That read treats Coca-Cola's global account as WPP's to keep after Publicis withdrew, with one source close to the competing team calling the head-to-head close. On North America, the argument is arithmetic. COMvergence puts Coke's global media at roughly two and a half billion dollars, North America around eight hundred million, and by WPP's own admission that piece was five percent of what it handled for the advertiser, so chief executive Cindy Rose is picking battles. The piece still cites a one-hundred-million-dollar whistleblower suit from a former GroupM executive alleging a hidden rebate scheme, a securities class action over disclosures by Rose's predecessors, and a WPP Open platform that, in that account, has yet to become a working operating model. Some agency-side practitioners read the run of no-pitch appointments as the real signal, with advertisers buying an assembled data-and-capabilities stack rather than a campaign vision. Now, a few more headlines moving the trade today. On the adtech side, following our earlier report that Judge Brinkema's remedies leave Google's ad stack intact, the court has now unsealed her full remedies opinion, two weeks after it was filed under seal, AdExchanger reports. On the platforms side, Meta is folding ad-readiness editing tools and expanded APIs into a new hub meant to ease creator discovery and brand tie-ups, per Marketing Dive. Target has hired former Hilton CMO Mark Weinstein as chief marketing and guest experience officer, with a remit spanning channels, culture and community, Marketing Dive reports. And finally, Saudi Arabia's Information Ministry, Tahaluf and the global Lions system will stage a Riyadh Lions Festival from the sixth to the eighth of December twenty twenty-seven at King Abdullah Financial District, UrduPoint reports.