Welcome in, today is Monday, July twentieth, and we begin with Publicis putting a hard number on its new-business run. Publicis Groupe has attached a figure to the momentum it flagged alongside last week's results. Following our earlier report on the group's raised full-year guidance, chief executive Arthur Sadoun told analysts the company landed six major new clients over the past six months, worth three hundred million euros, or about four hundred ninety million Australian dollars, in net new revenue. Per Sadoun, those are all new accounts rather than expanded work with existing clients, and would add roughly two percentage points of growth over a full year. He urged analysts to note the magnitude. Sadoun tied the run to consolidation, a shift that reads straight through to how the biggest reviews get contested. According to him, for global accounts above eight hundred million euros in spend, the competitive field has narrowed from four players to three, following Omnicom's takeover of IPG. He said some rivals have been, in his words, a bit distracted, an apparent nod to WPP's restructuring and a change of chief executive at dentsu. Publicis does not disclose the names of its wins. Sadoun said the group has led new business for seven years, with client retention close to one hundred percent and no material losses in the past twelve months. Industry reaction leans toward reading the haul as partly client-driven, with some in the trade suggesting advertisers were already modernizing their data partnerships and that Publicis accelerated existing timelines rather than displaced incumbents. What matters, Sadoun said, is how a win translates into growth and margin. Now, to where the world's media mandates are changing hands. A run of global account moves reported by Campaign shows work shifting between networks, with several incumbents losing ground. Candy Crush owner King has picked Havas Media Network UK as its global media agency of record, unseating incumbent OMD. Malaysia Aviation Group handed its global media mandate to Dentsu's Carat Malaysia, which becomes the central hub for planning, buying and search across twenty-six markets. Skechers completed an international review and streamlined its roster to three groups, WPP Media, Horizon Global and VMC. Per Campaign, WPP kept the UK and expanded into China, the brand's largest international market, and India, and will lead a new performance hub out of London. Elsewhere, Haier picked Stagwell for creative in Europe and the UK, and Digital Natives won social duties for Fujifilm. Two larger reviews are still live. Final pitches in Booking.com's global creative review are underway, with Omnicom's AMV BBDO and Stagwell's 72andSunny reported on the shortlist, and Zulu Alpha Kilo the incumbent. And the Coca-Cola Company's review of its media, data science and technology work, a contest between Publicis and WPP handled by Mediasense, is due to kick off this month. Now, a few more headlines moving the trade today. Mumbrella reports on a critique of the holding companies' proprietary AI platforms, which argues that publicly available models can already produce award-winning work. Adweek reports that MLS is launching what its marketing chief, Radhika Duggal, calls the largest coordinated campaign in league history, a bid to convert World Cup attention into lasting fans and sponsors. Havas has taken a majority stake in youth-culture and experiential shop Archrival, a move Marketing Dive frames as a bet on fandom as an agency growth area. Gap is extending its fashion-meets-music playbook with a nineties-nostalgia denim capsule fronted by Hailey Bieber, according to Marketing Dive and Adweek. Unilever's Liquid I.V. and Samsung are tying into the new Spider-Man film with ads, co-branded flavors and experiential marketing, described as the hydration brand's largest entertainment partnership yet, per Marketing Dive and Adweek. And finally, Adweek reports that StarKist has named Tombras its agency of record, betting a refreshed mascot can push the legacy tuna brand back into the cultural conversation.