Welcome in. It's Tuesday, the fourteenth of July. Trade outlets are reporting that one of the year's largest media reviews has closed, and it lands with Omnicom. Adidas has handed its global media business to Omnicom Media Group, an account industry reports value at around five hundred and twelve million dollars. According to Brand Spur, Campaign and Bizcommunity, Omnicom won a competitive review against WPP and Publicis, taking worldwide strategy, planning, buying and cross-market measurement, with the work reportedly led by PHD. The decision ends an eight-year run for WPP's EssenceMediacom, which had held the account since two thousand eighteen, and before that sat with Dentsu's Carat. It arrives as Adidas steps up spending ahead of the twenty twenty-six World Cup. The scale and the timing put it among the year's largest disclosed wins, a marker of how the biggest global accounts are consolidating around networks selling integrated data and buying at scale. It also extends a strong new-business run for Omnicom, which recently added IBM and Dyson. One note of context from the trade: the review comes off record results, revenue of twenty-four point eight billion euros last year, so reaction reads the move as agency churn rather than performance-driven loss. Neither company has formally commented. Separately, the Federal Trade Commission has reached a proposed settlement with Havas, according to Storyboard18, making it the last of the industry's Big Six holding companies to resolve allegations that they colluded on brand-safety standards. The commission alleged the groups coordinated common rules on where advertising could run, reducing competition and demonetizing content tied to certain political viewpoints. The complaint, filed in a Texas federal court with a coalition of states, centered on whether the networks coordinated rather than competed on the frameworks advertisers use to keep campaigns away from harmful content. The proposed order bars Havas from such agreements and mirrors deals already accepted by WPP, Publicis, Dentsu and the Omnicom and Interpublic pairing. It carries no admission of wrongdoing, and, pending a judge's approval, it closes a multi-year sweep that now reaches every one of the world's largest agency networks. There's a second Havas headline today, and this one runs the other way. Farmers Insurance has named Havas Media its media agency of record after a review, the company confirmed, with the research firm COMvergence putting the account's annual media spend at about fifty-one and a half million dollars, according to MediaPost. Farmers ran separate creative and media reviews this year and has been rolling out fresh work from Dentsu Creative, including a new plain-language Coverage on a Page resource, having previously used RPA and Zenith. Coming the same day as the regulatory news, the win keeps Havas in motion on both fronts, and it reads straight through to the steady churn now moving insurance rosters. Now, a few more headlines moving the trade today. In the UK, an industry report warns that eighty-four billion pounds in potential revenue is at stake unless advertising and marketing firms scale their AI and digital skills at pace, according to Decision Marketing. AdNews wraps a busy fortnight of pitches, led by Samsung awarding its media account to Publicis Groupe, with Cheil retaining creative. Digiday reports that media advisory firms, including Mediasense under a new chief executive, are staffing up for a second half that observers expect to bring heavy review activity. Visit California has consolidated brand strategy, creative and media under Gale after a review, in what the destination marketer calls its first major agency change, per MediaPost. And finally, one of Australia's largest media pitches is nearing a decision, with Mumbrella reporting that incumbent PHD Melbourne is defending the ANZ Bank account against Publicis-owned Atomic 212.